Are you looking for Influence the Psychology of Persuasion book then you are right place to download it in pdf format. The classic book on persuasion, Influence, has been translated into thirty languages and has sold over three million copies. It’s a New York Times Best Seller, and Fortune named it one of the “75 Smartest Business Books” of the year. It has been mentioned in 50 Psychology Classics.
Influence the Psychology of Persuasion
‘Influence: The Psychology of Persuasion’ is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say ‘Yes’. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage.
We have listed down all the chapters below.
- Introduction
- Weapons of Influence
- Reciprocation: The Old Give and Take…and Take
- Commitment and Consistency: Hobgoblins of the Mind
- Social Proof: Truths Are Us
- Liking: The Friendly Thief
- Authority: Directed Deference
- Scarcity: The Rule of the Few